Seminar on Marketing Communications for the US Market, Germany
Feb. 12-13, 2008
In this half-day presentation, Ralph talks about how cultural differences affect the perception of marketing messages, and how European companies can have an American voice while remaining true to themselves. He also discusses differences green marketing opportunities from a European-American perspective. The focus is on how-to, and participants come away with actionable do's and don’ts.
Since 2000 Ralph Kirschner has given seminars on Marketing Communications for the US in cooperation with Global Competence Forum. The focus is on helping European companies make the best possible impression in the US.
Attendees have included large electronics, tool, appliance, automotive, and medical manufacturers, and feedback has been consistently positive.
In cooperation with Global Competence Forum.